Privacy Policy Germany

The Elma Electronic GmbH ("Elma"), as the provider and the responsible entity of the website, takes the obligation of data protection very seriously and designs its website, in such a way that personal data is only to the extent necessary, collected, processed and used. Under no circumstances shall personal data be leased or sold to third parties for advertising purposes. No personal data shall be used for advertising or marketing purposes without the express consent of the visitor.
On the part of Elma, access to personal data is only granted to individuals, who require this data, in order to carry out their duties on behalf of Elma, in its capacity as the controller, who are informed about the applicable statutory provisions on data protection and who have moreover committed themselves to comply with the applicable statutory provisions (Art. 5 of the EU-General Data Protection Regulation (EU-GDPR)). The collection, processing, use and transmission of the collected personal data is effected pursuant to Art. 6. (1) of the EU General Data Protection Regulation (EU GDPR), only to the extent necessary for the execution of a contractual relationship between Elma as the controller and the visitor as the data subject.

Amendments to the purpose of the processing and data usage

On account of the fact that due to technical progress and organisational changes, the deployed processing methods can change/further develop, Elma reserves the right to further develop this data protection statement pursuant to the new technical framework conditions. Elma therefore request you to check on the data protection statement, from time to time. Insofar as you do not agree with the further developments occurring over time, you may, in writing, pursuant to Article 17 of the EU General Data Protection Regulation (EU-GDPR), demand for the deletion of data, which is not stored on the basis of other statutory provisions, such as commercial or fiscal retention requirements.

Anonymous data collection
You can in principle always visit the Elma website, without disclosing who you are. Elma only gets to know the name of your internet service provider, the website from which you have accessed Elma's website and the webpages you visit on Elma's website. This information is analysed for statistical purposes. You remain anonymous as an individual user.

Collection and processing of personal data
Personal data is only collected, insofar as you voluntarily disclose it to Elma, for example, for the purposes of the newsletter registration. Elma thereby complies with the provisions pursuant to Art. 5 and 6 of the EU-General Data Protection Regulation (EU-GDPR). Within the framework of Elma's personalized services, your registration data shall only be processed subject to your granted consent for the purposes of the shipment of newsletters or for the needs-based configuration of the offered electronic services. You reserve the right to object to the storage of your personal data at any given time. Please send in this regard an e-mail to: [email protected] with the subject line "Deletion of stored data". The processing and use of your personal data is affected pursuant to the provisions of the EU-General Data Protection Regulation (EU-GDPR). 

Export and processing of data in States outside of the European Economic Area
Insofar as an export of your personal data should take place to States outside of the European Economic Area (hereinafter EEA), Elma shall ensure that the data importer shall only process this data on the basis of a level of data protection, which is equivalent to the level of data protection, which the Elma in its capacity as the controller, is in turn obliged to comply with, pursuant to the relevant provisions of the EU-General Data Protection Regulation (EU-GDPR).
In addition, as long as you are logged-on to Facebook or own a Twitter account or a LinkedIn account or an Instagram account, personal data may be exported to the USA. For further explanations and possibilities to prevent this data export, please read the section "Use of Facebook Social Plugins" or respectively "Use of Twitter" or "Use of LinkedIn" or "Use of Instagram Social Plugins" of this data protection statement.
Insofar as you are logged-on to Google or own a YouTube account, personal data may be exported to the USA. For further explanations and possibilities to prevent this data export, please refer to the section "Use of YouTube Plugins".
A transmission of personal data to Google within the framework of the use of analytical programs does in contrast not take place, because your IP address is only transmitted anonymously. Please read hereto the section "Use of analytical programs" of this data protection statement.
The service providers commissioned Elma have their registered offices as well as operate their IT infrastructure, exclusively within the EEA. This also applies to any use of cloud-based services. The contracts concluded with the service providers comply with the data protection and data security provisions of the EU General Data Protection Regulation (EU-GDPR). Elma remains the controller of the data processing, irrespective of the involvement of external service providers.

Use and disclosure of personal data
The personal data collected within the framework of Elma's website shall only be used without your granted consent for the purpose of the processing of the contract and the processing of your inquiries. In all other cases, your data shall only be used for advertising and market research purposes by Elma, insofar as you have previously granted your consent. Moreover, your data shall not be passed on to any third parties. You of course reserve the right to revoke your respective granted consent at any given time with effect for the future.

External links
For your information, you shall find on Elma's web pages, links that refer to third-party websites. As far as this is not obvious, Elma points out that this is an external link. Elma has no influence whatsoever on the content and design of these websites of other providers. Therefore, the guarantees of this data protection statement do not apply to external providers.

Use of cookies
Elma uses so-called "cookies" to individually design and optimize the customer's online experience and time online. A cookie is a text file that is either stored temporarily in the computer's memory ("session cookie") or stored on the hard disk ("persistent" cookie). Cookies entail e.g. information about the user's hitherto access to the respective server or respectively information about which offers have hitherto been called-up. Cookies are not used to run programs or to load viruses onto your computer. Instead, the main purpose of cookies is to provide an offer tailored to the customer and to make the use of the service as comfortable as possible. Elma uses session cookies as well as persistent cookies.

Session cookies
Elma mainly uses "session cookies", which are not stored on the hard disk of the customer and which are deleted when closing the browser. Session cookies are used for login authentication and load balancing (balancing the system load).

Persistent cookies
In addition, Elma uses "persistent cookies" to store the personal usage settings that a customer enters when using the services of Elma, thereby enabling personalization and improvement of the service. The persistent cookies ensure that the customer finds his personal settings again when he/she visits Elma's website again. In addition, the service providers who have been commissioned by Elma to analyse user behavior, use persistent cookies to recognize recurring users. These services store the data transmitted by the cookie only anonymously. An assignment to the IP address of the customer is not maintained.

Avoidance of cookies
The visitor has the possibility to reject the setting of cookies at any time. This is usually done by selecting the appropriate option on the cookie banner on Elma's website as well as in the browser settings or through additional programs. For details, please refer to the help function of the browser used by the customer. Insofar as the customer decides to deactivate cookies, this may reduce the performance scope of the services and as such to a significant extent negatively impact the use Elma's services.

Use of analytical programs
Elma performs or respectively commissions the performance of analytics on the behaviour of its customers within the framework of the use of its service. Anonymised or pseudonymised usage profiles are thereby created for this purpose. The creation of user profiles is effected for the sole purpose of constantly improving the service.
Elma also uses Google Analytics within the framework of the web analytics, a web analytics service provided by Google Inc. ("Google"), whereby Elma uses Google Analytics with the extension "_anonymizeIp ()". As a result, the IP addresses are processed only truncated to exclude a direct personal inference. Objection against the data collection and storage that takes place within this framework, can be raised at any given time with effect for the future.
Please contact Google directly in this regard.

Google obliges its users, such as Elma, to use the following instruction in their data protection statements. Elma herewith complies with this obligation by reproducing the following text:
"Google Analytics uses so-called "cookies", text files that are stored on your computer and which allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including your IP address) shall be transmitted to and stored by Google on servers in the United States. Google shall use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. Google shall never associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; However, please be aware that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above."

Use of Facebook Social Plugins
Elma uses on its website social plugins ("plugins") of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo. Insofar as the customer calls-up a webpage of the Elma containing such a plug-in, the customer's browser establishes a direct connection to the Facebook servers. Facebook transmits the content of the plugin directly to the customer's browser and it is then incorporated from this browser into the webpage.
Through the incorporation of the plugins, Facebook receives the information that the customer has called-up the respective webpage of Elma's website. Insofar as the customer is logged-on to Facebook, Facebook can assign the customer's visit to his/her Facebook account. Insofar as the customer interacts with the plugins, for example, presses the "Like" button or leaves a comment, the corresponding information is transmitted from the customer's browser directly to Facebook and stored there. Purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options of the customer to protect his privacy can be found in the privacy policy of Facebook.
Insofar as the customer does not want Facebook to collect data in the manner described above, the customer must log-off from Facebook before visiting the controller's website.

Use of Twitter

Elma uses functions of the service Twitter on its website. These features are provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and shared with other users. This data is also thereby transmitted to Twitter. The cookies enable behavioral advertising and analytics by Twitter. Elma points out that Elma as the provider of the web pages are not aware of the content of the transmitted data as well as its use by Twitter. For further information please refer to the privacy policy of Twitter.
You can change your data protection settings on Twitter in the Account Settings.

Use of LinkedIn
Elma uses functions of the services LinkedIn on its website. These features are provided by LinkedIn Inc., 599 N Mathilda Ave, Sunnyvale, CA 94085, USA. By using LinkedIn and the “Like” function, the websites you visit are linked to your LinkedIn account and shared with other users. The data is also thereby transmitted to LinkedIn. The cookies are used by tracking campaign analytics and behavioral advertising by LinkedIn and not used to personally identify you. Your interaction with this feature will be governed by the privacy policy of the LinkedIn company under: You can change your data protection settings on LinkedIn under: 

Use of Instagram Social Plugins
Elma uses Instagram social plugins ("plugins") on its website, which are operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, for example in the form of an "Instagram camera". An overview of the Instagram plugins and their appearance can be found on privacy policy of Instagram.
When you visit a webpage on Elma's website, which entails such a plugin, your browser connects directly to the servers of Instagram. Instagram thereby transmits the content of the plugin directly to your browser and from there it is incorporated into the webpage. Through this incorporation, Instagram receives the information that your browser has accessed the respective webpage of Elma's website, even if you do not have an Instagram profile or are currently not logged-on to Instagram. This information (including your IP address) is sent from your browser directly to a server of Instagram in the USA and stored there.
Insofar as you are logged-on to Instagram, Instagram can instantly associate your visit to Elma's website with your Instagram account. Insofar as you interact with the plugins, for example by clicking on the "Instagram" button, this information is likewise transmitted directly to a server of Instagram and stored there. The information is moreover also posted on your Instagram account and thereby displayed to your contacts.
For further information on the purpose and scope of the data collection by Instagram, the further processing and use of the data by Instagram, as well as your related rights and settings options to protect your privacy, please refer to the privacy policy of Instagram.Insofar as you do not want Instagram to directly associate the data collected about you, through your visit to Elma's website, with your Instagram account, you shall need to log-off from Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins, with add-ons for your browser, e.g. with the script blocker "NoScript" (

Use of YouTube-Plugins
Elma uses for the incorporation of videos, among others, the provider YouTube. YouTube is operated by YouTube LLC, with the principal place of business at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc., with registered offices at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Elma uses on its website plugins of the provider YouTube. When you visit a webpage of Elma's website, which has a YouTube plug-in, a connection to the server of YouTube is established. Information about the webpage you have visited is then transmitted over this connection to the YouTube server. Insofar as you are logged-on as a member of YouTube, YouTube assigns this information to your personal user account. In the case of the use of the plugin, such as by clicking on the start button of a video, this information is likewise assigned to your user account. You can prevent this assignment by logging-off from your YouTube user account as well as from other user accounts of the companies YouTube LLC and Google Inc. and deleting the corresponding cookies from the companies, before using Elma's website.
See data processing and privacy by YouTube (Google) for further information.

Use of RapidMail
Elma uses RapidMail for the processing of its non-individualized mail traffic, in particular the shipment of its newsletters, the sending of information material, feedback and advertising. RapidMail is a newsletter shipping platform of the German provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i. Br. Germany. Elma points out that the e-mail addresses of its newsletter recipients as well as other data is stored on the servers of RapidMail. RapidMail uses this data in particular for shipping and evaluating the newsletters on Elma's behalf. In addition, RapidMail is in a position to use this data for the continuous improvement of its own services. However, RapidMail does not use the data procured in this manner to address customers and website visitors for its own purposes nor does it disclose the data to third parties. Elma insofar trusts RapidMail’s reliability and IT as well as its data security, on account of the fact that RapidMail as German provider is committed to comply with the provisions of the of the EU-General Data Protection Regulation (EU-GDPR).

Use of Google Tag Manager
This website uses Google Tag Manager. Google Tag Manager is a solution that enables marketers to manage website tags from one interface. The tool itself (which implements the tags) is a cookie-less domain and does not collect personal information.

Use of Google Ads
Elma uses Google Ads to attract attention to their attractive offers with the help of advertising materials on external websites. Google Ads cookies usually lose their validity after 30 days and should not be used to personally identify you.

Use of Marketo and Munchkin code
Elma uses the services of Marketo, Inc. (“Marketo), in order to send newsletters and mailings to customers and prospects. Marketo is a marketing automation tool used by Elma to automate internal marketing processes. 
Cookies are used which are saved on your device and which enable an analysis of your use of the website. For this purpose, a profile is created under a pseudonym; your IP address will be anonymized immediately. The analysis of your user behaviour serves to display usage-related content and interest-based advertising. The information generated by the cookie about your use of this website is transmitted on Elma’ behalf to a Marketo server within the EU and saved there. In individual cases, the data can also be transferred and saved on servers in the USA for advertising purposes. To ensure the adequacy of the data protection level, Marketo has submitted to the EU-US Privacy Shield. In addition, the Standard Contractual Clauses of the EU Commission were agreed with Marketo.
The data processing is based on the legal provisions of Art. 6 Paragraph 1 Sentence 1 Letter f GDPR and the corresponding provisions of the Swiss Data Protection Act (DSG). Elma’s concern in terms of the relevant data protection regulations is, in addition to the analysis of the use of the website, to regularly align the online shop in order to make it more attractive for the users of the website by using the obtained analysis for interest-based content and advertising.
Marketo Munchkin code allows the website to track visitor (from anywhere) behavior on the sites on which the cookie is installed and to link a visitor to the recipient of a marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself/herself by submitting a form. Marketo forms used on the global Elma website enables collecting (global) customer requests for order and information, call back inquiries and schedule a call. Elma’s Marketo is also used to send out email newsletters. Subscribers (could be from anywhere) can manage their subscription settings anytime through the links to “Email Subscription Centre” or an “Unsubscribe” link at the bottom of the email.

Use of Sitecore
Elma uses Sitecore in its global Content Management System (CMS). Elma uses cookies from Sitecore. None of them are being used to identify people visiting the Elma website. The following Sitecore cookies are used:

Right to complain to the data protection authority
As data subject, you are entitled to file a complaint with the responsible supervisory authority in the event of a breach of data protection law. The responsible supervisory authority with regard to data protection issues is the data protection officer of the federal state in which the headquarters of the company is located. The following link provides a list of data protection officers and their contact details:

Further information and contacts
Insofar as you have further questions which concern the topic “Data protection on the part of the controller“, please do not hesitate to contact the data protection officer. You can request information about which data about you is stored. In addition, you can send information, deletion and correction requests in connection with your data as well as any suggestions, at any time, by letter or e-mail to the following address: [email protected]

Related documents
>> Link to Information on Data Protection

©Elma Electronic GmbH
Stuttgarter Strasse 11 | 75179 Pforzheim | Germany
Telefon +49 7231 97 340 | [email protected]

Edition: April 2020